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Fred Flade

Creative Director & Founding Partner at SOON_

London, United Kingdom

About Me

I'm creative director and co-founder of digital design consultancy SOON_. I help brands exploit the potential of digital communication. Regardless of channel or platform, I combine good design with seamless technology, strategic thinking, creativity and an understanding of audience behaviour to achieve the most effective solution.

Previously I was head of design at digital agency Poke where I managed a fantastic design team while also ensuring the design integrity of projects for clients such as Mulberry, Skype, Turkcell and Virgin Racing. At Poke I was involved in a broad range of projects from major e-commerce builds to integrated digital campaigns. 

I was co-founder and creative director of digital design agency De-construct working with international clients such as Panasonic, Adidas and SCA. Straight after college I joined digital agency Deepend in 1997, becoming the agency’s design director shortly after. 

I love speaking at design colleges and also have given talks at international events such as the D&AD, MadInSpain in Madrid and IDN conference in Hong Kong. 

Fred Flade's Passles

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In search of originality

In search of originality

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In search of originality

Now and then articles like this come along uncovering what seems to be out right plagiarism. While the similarities between old and new...

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