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Alex Light

Partner & Managing Director at SOON_

London, United Kingdom

About Me

I love the Internet and genuinely believe it's the most important, civilization-changing human invention since the printing press. Have some.

Specialties: Digital Strategy, Digital Creative Project and Production Management, Account Handling, Account Direction, Business Direction, Project Management, Design, Advertising, Web, Mobile, Digital Outdoor, Physical Digital Products, Digital Installations, Social Media.

Alex Light's Passles

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Apple Pay on the web will change everything...

Hidden quietly down the bottom of the iOS 10 preview is this little nugget: Apple Pay will now work within Safari.


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0 0 13

Growing your start-up is easy? Right? Wrong.

I just love the truth in this article about hiring the right Sales Director. Having lived with so many start-ups at SOON_ now, it's...

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1 0 8

Four hot trends in branding to watch in 2016

It's April and we're already doing 2016 trends? Well why not - you have to start somewhere...

Modern identities have to effortlessly flow from core elements in to design language, media and diverse applications in a way that has...…

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"Work hard play hard" attitude is dying and that's ok

Reading an article on VentureBeat last week really stung a nerve. The article was making a point about the difference between people who...

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