Now and then articles like this come along uncovering what seems to be out right plagiarism. While the similarities between old and new logos are striking I do believe that sometimes designers genuinely arrive at the same solution without even being aware of the identity that came before. To the point of the article, enriching the brand behind the identity with genuine meaning built from the essence of what the brand stands for is the key. This will ensure a brand can interact and act with people in a way that is human and relevant. Any design process should begin with the genuine truth and hopefully this will automatically protect against "accidental" plagiarism.
Purpose is about community. And, community is much more than belonging to something; it’s about doing something together that makes belonging matter. It’s really an opportunity to ask and answer “What do you stand for?” #WDYSF